We don’t see results overnight. We quit.

It gets hard. We quit.

We meet resistance. We quit.

We don’t get what we want. We quit.

What do we do when the going gets tough?

Do we give up, or do we continue?

When push comes to shove, what do we do?

These are defining moments.

If we really want something, we find a way to get it.

We dig deep and grind through.

If it’s not that important to us, we fold.

These moments weed out the serious from the unserious.

These moments separate those who want it bad from those who don’t want it bad enough.

How serious are you?

How hungry are you?

How bad do you want it?