Don’t set the bar low just so you can clear it.
Set the bar high and do everything in your power to get over it.
Runners reach a point where it becomes harder to set new personal records from one race to the next.
Businesses reach a point where it becomes harder to grow their revenues and earnings. The comps and estimates from one quarter to the next and one year to the next get tougher to beat.
Whether it’s a runner or a business, expectations grow. Pressure grows with it.
That doesn’t mean we should hold some back and save something.
It means we should keep pushing. Keep going. Keep working. Keep growing. Find new ways. Find better ways.
Don’t avoid the challenge. Embrace the challenge.
Find a way to get over the bar. We can overcome. When we do, enjoy the moment. Then raise it again.