Understand who you’re working with.
If you’re a coach, know your players.
If you’re in business, know your clients and customers.
If you’re an executive and shareholder, know your managers and employees.
We have one set of rules.
A single set of terms cannot be applied across the board to everybody.
Know who you’re dealing with.
Treat people accordingly.
Treat people differently.
Treat people fairly.
Treat people with respect.