Understand who you’re working with.

If you’re a coach, know your players.

If you’re in business, know your clients and customers.

If you’re an executive and shareholder, know your managers and employees.

We scale.

We have one set of rules.

A single set of terms cannot be applied across the board to everybody.

We’re different.

Know who you’re dealing with.

Treat people accordingly.

Treat people differently.

Treat people fairly.

Treat people with respect.