Goodwill is an intangible asset.

Goodwill cannot be seen.

Goodwill is built up over time.

I believe in goodwill.

I believe intangibles are important.

I see value.

How do we generate goodwill?

Be friendly. Be nice to people. Be generous with our time and knowledge. Love people. Care for people. Give what we can. Do nice things for people. Say nice things to people. Go out of our way for people. Respect people. Be there for people. Help people.

Every time we do one of these things, we build goodwill.

Many people are into stacking cash and other tangible assets.

I like stacking goodwill.

It feels good.

Plus do enough good for people and we will be paid multiple times in multiple ways.