The business world talks a lot about branding.

Let’s talk about character building.

Our brand or reputation is how we appear and how we are perceived.

Our reputation is who people think we are.

It’s external. It’s what we portray to the world.

Our character is who we are inside.

It’s our core. It’s our values.

Be more concerned with our character than our reputation.

Work more on our character than our brand.

Our brand matters.

So does our character.

Look inward.

Work on the inside.

Do the inner work.

The outside will follow suit.

Our insides will project outward.

Take care of our character.

Our brand will take care of itself.